Pay Per Click Advertising is a relatively recent trend in search engine marketing, and many business owners do not understand the concept of the term "pay-per-click advertising", nor do they realise the enormous potential it can have in bringing more qualified traffic to their websites, attract new customers to their business and increase sales.
Even those who who understand basic search engine marketing techniques often fail to make the distinction between pay per click advertising (PPC Advertising) and organic search engine optimisation (SEO).
Pay per click advertising (PPC) is the placement of a small ad on the search results page for a specific keyword or phrase, in return for a specified payment when a visitor actually clicks on the ad. The PPC Advertiser pays nothing to appear on the results, they only pay when someone actually clicks on their ad.
The term "pay per click" means exactly what it says: the advertiser pays each time a visitor clicks on the ad.
About Google AdWords
Google Adwords pay per click advertising allows you to create ads and choose keywords, which are words or phrases related to your business. Your ads then appear on Google when people search on Google using one of your chosen keywords or phrases.
The way Google Adwords pay per click advertising fee structure works is, you only pay when someone clicks on your ad. The cost per click that you end up paying depends on the amount of advertisers competing for the keyword or phrase used by the searcher to trigger your ad.
The Benefits of Using Google AdWords
1. )Precise Targeting
Highly targeted search
2. )Online Exposure
Increased reach and relevancy
3. )C.P.C
Only pay when a customer clicks on your ad
4. )Analytics
Allows you to compare and analyze data to uncover opportunites
5. )Monitoring
Ability to measure every action and re-action in your marketing campaign
Quality Scores
Want the lowest cost for your clicks?
Lower your cost per acquisition today with Websyte Corporation.
Why Choose Websyte Corporation?
Google engage agency
12 years of local search marketing experience
Pioneers in on-line marketing
Full access to Google Analytics account
Importance of landing pages
High quality scores
Budget is spent only on clicks
Find out about how we can help your business grow!
Pay Per Click Advertising is a relatively recent trend in search engine marketing, and many business owners do not understand the concept of the term "pay-per-click advertising", nor do they realise the enormous potential it can have in bringing more qualified traffic to their websites, attract new customers to their business and increase sales.
Google Adwords pay per click advertising allows you to create ads and choose keywords, which are words or phrases related to your business. Your ads then appear on Google when people search on Google using one of your chosen keywords or phrases.
